We're really proud of our recent branding project for Virgin Money. From concept to post-production, we were entrusted with everything.
 
Over a period of three months, we developed our ideas, enlisting stylist Lindsay Campbell and make-up artist Suzie Love for the eventual shoot, as well as choosing six models from a pool of sixty, based in London and Norwich. Using Virgin Money's own brand guidelines as a starting point, we came up with various ideas which reflected the aims of the campaign. Beginning with the key words 'effortlessness', 'simplicity', 'reassurance' and 'sorted', we placed everyday people at the heart of the images, capturing natural, minimally posed moments during normal activities in accessible locations to which the campaign's audience could relate.
 
There's a real skill to this. The images might have been natural, but in order to get everything right, the preparation has to be in place before shooting begins, to minimise disruptions. With a number of details in the brand guidelines, too, it's important to have as much as possible taken care of.
 
We found this a lovely job. Nowadays, with sub-contracting so prevalent, it is increasingly rare to see a genuinely strong in-house marketing department. Virgin have got it exactly right. We had a very good idea of what we were doing here, reflecting the company's values.