Virgin hired us recently for their MoneyGiving campaign, which aims to highlight the not-for-profit aspect of their work.

We thought we'd show you some of our images in the context of the campaigns. It helps to show how we design our work to fit with the graphics, the copy and the rest of the brief. 

We used genuine marathon runners for the campaign - which highlights how Virgin takes a lower percentage of online donations compared with many other fundraising websites - and we used a variety of age groups too, to give it a sense of character and equality. As the London Marathon is an event for all sections of society, it was vital to us that our images reflected that. So we chose participants from various generations and backgrounds. Emma lives in London, Sue in Gloucester and Justin in Norwich. 

The images themselves are simple - the participants are the focal point, and each of them expresses a different idea. Justin is posed to look as if he's just finished some training. Emma is looking into the distance with a sense of determination in her expression. And Sue looks a little more pensive, as though she's contemplating the motive for her fundraising. Important aspects of preparing for a challenge like this. Communicated well in our images.