Our objective with our work for Fox's Confectionery was to show off their products - whether they be the range of Fox mints, Poppets, Extra Strong Mints or Just Brazil nuts - at their best, while promoting each of the the different brands as effectively as possible and leaving space for the addition of copy. The models for this were selected carefully to portray different ideas, from sophistication to vibrance to fun, and the products were shot separately under bespoke studio lighting set-ups. The two were then collated into one image for the final adverts.