Aviva

Case studies - Aviva

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Over the years, we've shot eight advertising campaigns for Aviva, beginning under their previous guise as Norwich Union. As with Barclays, adhering closely to brand guidelines is essential with Aviva, and our understanding of this has led them to return again and again.

Sunlight - warm, summery sunlight - and the capture of little moments of activity and interaction are de rigeur for Aviva's advertising campaigns. These moments are usually accentuated by shooting from the hip, which lends an informality and a sense of enjoyment to the images. Perfect for a company which aims to promote security and relaxation.

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