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For certain industries, interior photography really matters, from restaurants and hotels all the way through to estate agents and architecture companies.
Example of interior photography - a designer kitchen.
Successful interior photography is about conveying a particular aspect of a room and, depending on the circumstances, is important for a variety of reasons. Some companies – in the construction industry, for instance - may use it to illustrate the high technical standard of their work, while others – such as the hospitality trade - may use it to convey a chosen atmosphere.
A strong photographer will deliver successful interior photographs that highlight whichever aspect may be desired by the client, and from the design stage to post-production, five main elements will be combined to create eye-catching images.
Equipment is obviously crucial. The photographer will need versatile lighting equipment and the right lenses for the brief, using wide angle varieties, for instance, to enhance a sense of space, or to capture as much of an environment as possible. Other briefs might require a more accurate portrayal, with a greater emphasis on avoiding converging vertical lines, and there are specialist lenses for achieving this too.
During a shoot, the three elements of lighting, composition and perspective are crucial, and may all require strong attention to detail and trial and improvement. Lighting to mimic daylight in a room can convey spaciousness, while more selective lighting can give more of an impression of the atmosphere of an environment. Composition is also key to creating successful interior photographs. Everything on display in a high-end interior photograph will be there by design, with unnecessary objects removed and strong use made of lines to lead the viewer’s eye into, and around, the image. Perspective is also important. For a faithful portrayal of an environment, a photographer will often shoot at around eye level, although this is by no means a hard and fast rule.
Finally, strong retouching really enhances interior photographs, helping to even out light and dark areas, and even the post-production addition of certain features, such as pets, can aid the overall balance of an image, adding a point of interest and contributing to the atmosphere.
As you can see, then, there is a lot to think about in designing and composing interior photography – it’s a creative process as much as any other form. Think we can help you? Call us. We’d love to hear from you.