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Here is our recent work for Norwich-based conveyancing insurance specialists ISIS, done in collaboration with creative agency The Line. ISIS commissioned The Line earlier in 2016 for an overhaul of their branding, who then briefed us with creating a series of images for an ad campaign.
We got a lot out of this work, not least because it presented us with something different to what we usually do. We used minifigures and other props, handmade to scale – including a genuine dinky toy from the 1960s – to create images which hint at the identity of ISIS, shot through with our signature eye-catching, sleek style as well as a bit of gentle humour. These include a ‘bungee jumper’ figure hanging from a shelf of legal books, figures painting the squares of a Rubik’s cube, ‘window cleaner’ figures cleaning a PC monitor and a figure in a fork lift truck extracting a folder from a shelf. Each of these images conveys a different message about ISIS, suggesting many qualities from confidence and clarity to approachability and modernity.
Although we did edit these images to get the required effects, we took care not to overdo the CGI and to maintain an essence of the original, unprocessed images. This decision was taken to match the overall style of the images with their actual content – real, handmade figures and models.
We’re very happy with this work and would be equally happy to work in a similar fashion again, so if you think we can do a job for you then please contact us.