Fuji

Another long-term client of ours is Fuji. Most recently, we worked with them on a web animation combining illustration with photography, to launch their vibrant Z90 range of cameras to their target market of young women. Adhering to the brief was a necessity, but equally crucial was adhering to the illustrator's storyboard. Creating an accurate reflection of the original drawings was crucial to making the animation look realistic, so we carefully matched our model's poses to the storyboard to achieve the desired effect.